The 138th China Import and Export Fair (Canton Fair) successfully concluded on the 18th in Guangzhou. Guo Honglei, founder of Henan Xinshangchou Import and Export Trading Co., Ltd., led a company delegation to the event, while Vice President Zhang Jianxun delivered key insights at an industry forum. Leveraging the dual strengths of “core leadership + full-chain capabilities,” the company demonstrated its strategic vision and global competitiveness as a leading player in China’s automotive supply chain.
1. Core Leadership Team Drives Dialogue on Automotive Exports
During the fair, the company’s top management executed a two-pronged strategy: “exhibition operations + industry engagement.”
Founder Guo Honglei Leads the Exhibition Team – As the company’s helm, Guo personally engaged with overseas buyers at the booth, presenting the company’s full-brand supply chain services and global operational network. With nine years of industry experience, he explained the core advantages of the “one-stop automotive sales and supply solution” to international clients.
VP Zhang Jianxun Speaks at the Forum – At the “2025 Co-creation Alliance (In Preparation) China Auto Export Summit,” Zhang took part in two critical sessions:
Roundtable Forum: Focusing on “solving chaos in export vehicle sourcing” and “improving efficiency in auto export procurement,” he worked with industry experts to address key pain points and provided actionable suggestions for the establishment of the Alliance’s Vehicle Sourcing Committee, promoting standardization in the export vehicle sourcing ecosystem.
Keynote Speech: Under the theme “Full-Brand Vehicle Sourcing to Empower Auto Dealers Going Global,” Zhang shared the company’s supply chain experience in serving over 10,000 domestic dealers and achieving annual sales of over 30,000 units for three consecutive years, as well as its innovative local operation models in overseas markets, underscoring the company’s precision control over the entire automotive export chain.
2. Booth Becomes a Focal Point: Core Team Endorsement + Tangible Strength
Full-Range Vehicle Matrix on Display – The booth featured a wide variety of vehicles including SUVs, modified commercial vans, buses, and trucks, along with a full range of auto parts. On-site teams provided detailed explanations of vehicle adaptability and supply chain delivery capabilities to meet diverse overseas market needs.
Visualized Global Service Capabilities – Using a display model showcasing domestic port storage (Khorgos, Nansha Port, etc.) and overseas localization centers (Central Asia, Middle East, etc.), the foreign trade team explained the entire service cycle of “pre-sales consulting – delivery – after-sales maintenance,” giving clients tangible insight into cooperation safeguards.
International Cooperation Successes – Led by Foreign Trade Director Xia Dengteng, the team secured multiple cooperation intentions from overseas buyers on the spot. Photos taken with the exhibited vehicles became vivid symbols of the company’s global expansion.
3. Nine Years of Growth: From Domestic Leader to Global Supply Chain Platform
Founded by Guo Honglei in 2016, Henan Xinshangchou has achieved industry leadership through a strategy of “deep domestic roots + global expansion.”
Domestic Foundation: Supported by a team of more than 200 professionals, the company has served over 10,000 domestic and international auto dealers, consistently selling over 30,000 units annually for three consecutive years. It has built a full-brand, full-category supply chain service system and stands as a benchmark in China’s automotive supply chain.
Global Footprint: The company’s business covers key markets including Central Asia, Russia, South America, the Middle East, and Africa. By integrating local operation centers with port storage, it has built an efficient cross-border delivery network, offering international clients a “one-stop automotive sales and supply solution.”
At this Canton Fair, the deep involvement of Henan Xinshangchou’s core leadership not only marked a global brand debut but also conveyed the confidence of a leading Chinese automotive supply chain company in “leading the charge overseas.” Moving forward, the company will continue to drive new momentum for the automotive industry’s global expansion through professional services and global outreach, jointly building a new era of global auto trade.
